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THE FUTURE OF DISTRIBUTION: ORCHESTRATOR OR OBSELETE?
Wednesday 25 November | Sexy Fish, London
6pm - 10pm
Exclusive Distributor roundtable discussion, hosted by Channel Chat's Marc Sumner & chaired by Hayley Roberts, CEO of Distology.
The channel has never faced a more fundamental question: in a world of vendor consolidation, hyperscaler marketplaces and AI-driven procurement, what role will distribution play in the future technology ecosystem?
Join us on 25 November at the iconic Sexy Fish London for a candid, closed-door discussion hosted by Channel Chat’s Marc Sumner and chaired by Hayley Roberts, CEO of Distology, which will explore whether distributors are becoming more critical than ever as orchestrators of growth, enablement and innovation or whether market forces are steadily eroding their traditional value.
We’ll debate how distribution stays relevant in an era of consolidation, marketplace-first selling and AI disruption, including how to monetise AI opportunities and prepare for a future where agents don't just assist buyers, but become them.
This is not a sales presentation or panel session. It's an opportunity for some of the channel's most influential voices to challenge assumptions, share experiences and debate one of the most important questions facing the industry today: Will distribution remain the channel's indispensable orchestrator, or is it on a path to becoming obsolete?
Topics for discussion include:
- Fewer, bigger partners: what consolidation means for the future channel ecosystem.
- Marketplace-first strategies and the distributor's role alongside hyperscalers.
- Where margin comes from now, and how distribution creates value beyond fulfilment.
- Moving from AI usage to AI readiness and translating demand into revenue.
- The impact of AI-driven procurement and what happens when agents start buying.
Sexy Fish, Mayfair
Berkeley Square House, Berkeley Square, London, W1J 6BR
Dynamic dining experience pairing contemporary cuisine with cutting-edge art & design.